In the know. For the new economy.
We need to fundamentally rethink the functioning of the economy at large. As we are critical socio-economic challenges, due to the climate crisis and the digitization, businesses need to adapt and they need to adapt quickly. We see a leading role for SMEs in this transition towards a green and sustainable future. What is needed is often adaptability and a bit of help to get up-to-speed to work with modern technologies, so that these companies attract the best of people. An agile, futureproof SME helps Rotterdam to stay stable and on top. But, how can we contribute to this ambition? How can we help our entrepreneurs in the region to contribute to this social challenge?
Win-win: innovating SMEs and higher economic education
Our mission is on one hand to inspire the SME community with solid and reliable knowledge about innovation, while at the same time contributing to keep economic education on a top level. With our practice-oriented research, we develop insights and practical toolboxes that strengthen the adaptability of SMEs in the region. We focus on impact, inspiring companies to change business models, by translating technological and social developments into their business model. If these companies can implement the changes, it results in better and sustainable competitiveness for the business. We focus mainly with our research on our key topics: (strategic) leadership, digital economy, circular economy & purpose economy.
We offer practical and independent help for entrepreneurs who would like to lead the way in the societal transition towards a sustainable future, but do not know where to start. We bring professors, researchers, lecturers and students together to delve into a practical issue.