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Digital Economy

How can SMEs leverage new technologies and better capitalize their data?

Digital developments are fundamentally changing competitive markets, and they challenge current business models. How can small and medium-sized enterprises (SMEs) leverage new technologies and better capitalize the data the hold?

Digital technologies are exponentionally opening up incredible new possibilities for businesses. Big data and artificial intelligence provide insights into customer behavior and enable sustainable and innovative business propositions. Data helps simplify and accelerate business processes, both within individual companies and across them. However, digital advancements are radically changing competitive landscapes and markets, posing challenges to the current businesses. Furthermore, digitization raises ethical questions. How can small and medium-sized enterprises (SMEs) leverage new technologies and better capitalize their data? 

Check out our research projects on Digital Economy