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Purpose Economy

Alternatives to the classical economy

The classical economic paradigm of maximizing financial profit is no longer sufficient as a framework for action. How do you implement de-growth in practice? How can businesses contribute to solve socio-economic and ecological issues?

The world economy has tripled in the last forty years, and we are more prosperous than ever. However, this has come at the expense of ecological and social values. Companies are increasingly held accountable for the ethical consequences of their products and services. The classical economic paradigm of maximizing financial profit is no longer sufficient as a framework for action. How do you shape de-growth in practice? How can businesses contribute to solve socio-economic and ecological issues? We look for a new framework where businesses add value to society in large, where prosperity, well-being, and happiness are developed in harmony. This will lead to a new economy where purpose is leading, instead of profit. 

Check out our research projects on Purpose Economy