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    SWOCC voor onderwijs

    reference | reports

    Scientific knowledge on brand, marketing and communication. In this library you can find all SWOC publications and a database with models.

    Content

    what can you find in this database?

    Publications

    The publications section contains dissertations, reports, and issues of "SWOCC Selection". Topics include: B2B, Branding & Strategy, Marketing, Media, Advertising & Consumer Behavior, Reputation & Webcare, Retail & Product Marketing, and Technology & Privacy.

    Models database

    An online database of brand management models that help you with brand management challenges in the areas of positioning, segmentation, communication, control, and evaluation.

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