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Business Model Innovation in Creative Industries

Though the creative industries are usually associated with innovation of products and services, they also play a pioneering role in creating, providing and claiming value: the innovation of business models. Here too, the creative industry can serve as an inspiration to other sectors. The goal of this project is to identify, based on qualitative research, patterns of innovation in how actors within this sector are designing their business models – particularly, though not exclusively, within the sharing economy and the circular economy.