Nederlands

Lotte Willemsen

Professor Communication in the Networked Society

Dr. Lotte Willemsen is Lector bij het Kenniscentrum Creating010. Lotte is actief binnen het project Communication in the Networked Society. Daarbinnen voert Lotte onderzoek uit naar de vraag hoe de samenleving, en de mensen en organisaties die hier onderdeel van zijn, kan digitaliseren met behoud van de menselijke maat, en de rol van communicatie hierbij.

Publication(s)

By Lotte Willemsen

Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19

Article 16 May 2022

Robomorphism: examining the effects of telepresence robots on between-student cooperation

Conference contribution 27 May 2021

Spot-on creativity: creativity biases and their differential effects on consumer responses in (non-)real-time marketing

Article 31 August 2020

Values in public service media recommenders

Conference contribution 06 July 2020

Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages

Article 03 January 2019

Now and wow! How temporal characteristics affect the word of mouth of topical advertising

Part of a book 31 July 2018

This post is sponsored: effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook

Article 21 April 2017

The good, the bad, and the expert: how consumer expertise affects review valence effects on purchase intentions in online product reviews

Article 01 November 2015

Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review

Part of a book 30 June 2015

Electronic word of mouth: challenges for consumers and companies

Doctoral thesis 11 June 2013

Program-involvement effects on commercial attention and recall of successive and embedded advertising

Article 08 March 2013

The ironic effect of source identification on the perceived credibility of online product reviewers

Article 01 October 2012

Boundaries to the articulation of possible selves through social networking sites: the case of Facebook profilers' social connectedness

Article 18 October 2011

Highly recommended! The content characteristics and perceived usefulness of online consumer reviews

Article 01 October 2011

Online damage control: the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms

Article 09 September 2011

Perceived expertise vs. perceived trustworthiness: the suppressed effect of source type on review attitude

Part of a book 15 January 2011

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