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Custom made

Involving low-educated parents in the literacy development of their young child

The aim of the project Custom Made (Added Value to the Approach for Language Stimulation and Working on Effect during Routines with Parent-Child Programmes) is to explore how programmes that encourage low-educated parents to stimulate the early linguistic and literacy development of children can be better tailored to the needs of participating families. A consortium of researchers and practitioner partners has identified key challenges in the implementation of such programmes and has identified a number of promising opportunities. The aim of the project is to further develop and evaluate these promising opportunities.


Project facts

The facts at a glance


The consortium consists of three partners: 

  • Rotterdam University of Applied Sciences
  • Erasmus University
  • Radboud University 

Eight social partners: 

Peuter & CoNetherlands Youth Institute (NJi)VoorleesExpress Foundation, Mano Foundation, JES RijnlandTaal doet Meer OrganisationWaterland Library  and Dutch Reading Foundation. 



  • Regulating body SIA


1-1-2020 to 31-12-2024