Hey, Good Story!

    Exchange progamme

    Are you looking for an inspiring international experience that brings together branding, management and creativity? This exchange programme offers you a practice-based 10-weeks programme in which your team will give a Rotterdam-based company advice on their branding.

    Join our Playground

    Creative Branding & Management is part of the bachelor programme Creative Marketing & Sales. Creative Marketing & Sales is the perfect playground for future marketers who aim at a career in the creative industry or aspire to be the creative marketeer in other sectors. Creative ideas are everywhere, but the Creative Marketing & Sales student uses them to put innovating concepts or products on the market to turn them into money.

    Please note that this is a 16 ECTS programme. It's not possible to add extra courses.

    Facts and figures

    The programme at a glance

    Programme information

    What to expect

    About the programme

    You will work in a team with Dutch and other international students. During the programme, you will take four courses which provide you with the theory needed to turn your branding project into a success.

    Why choose Creative Branding & Management?

    You will strengthen your skills in developing creative concepts for Rotterdam-based (international) companies. You will be challenged to find innovating solutions in brand management, building on the identity and authenticity of the brand. While working on the project in a multicultural team of students, you will develop your cross-cultural skills. Furthermore you will enlarge your network in the international creative industry. In the theoretical courses, you will be stimulated to actively process the information and concepts, so that you deepen your understanding of the theory and will be ready to put it into practice.




    When you enroll in this course, you will join a class of approximately 50 students. Together with your classmates, you will attend the group lectures. Besides this, you will team up with a group of 3 or 4 other students to build a creative concept and develop a marketing-communication plan for a brand. The lecturers are available for questions and help, but it is up to you and your group to take the lead, to decide how you are going to apply the theory, and most of all: impress your (real) client!

    Type of assessment

    All courses will end with a final report, assessment and/or presentation. This is due to change.

    Learning outcomes

    If you have successfully completed this exchange programme then you are able to:

    • Work for and with marketing agencies;
    • Understand the process of designing a campaign that is in line with the brand identity, positioning and proposition of the brand;
    • Next to understanding this process, be able to apply these steps;
    • Support your ideas with relevant theories, consumer insights and other relevant data and visuals to convince your client to implement your marketing campaign.



    Hey, Good Story! (16 ECTS)



    19 February 2024

    Start date Hey, Good Story!

    10 May 2024

    End date Hey, Good Story!

    Exams and resits


    April (exact dates to be announced)

    Exams Hey, Good Story!

    May (exact dates to be announced)

    Exams Hey, Good Story!


    After completing your exchange programme at Rotterdam University of Applied Sciences, you will receive a:

    • Transcript of records


    An indication of the subjects you can expect

    Location Kralingse Zoom

    Where you can find us
    Foto van locatie Location Kralingse Zoom

    Kralingse Zoom

    Kralingse Zoom 91 3063 ND Rotterdam