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#GetConnected, Media, Culture and Society

Exchange programme

Social media opens up your world and turns it into a global village. It also raises new questions. For example what are the implications for the way organisations communicate with their stakeholders? What is the added value of a PR professional when everybody is already communicating with each other?

But also on a more abstract level it is indispensable for a PR professional to gain knowledge about the mutual relation between media, society and culture. How does (social) media shape our society and culture? But also what influence can society exercise on the media? And what does this mean for how individuals inform themselves, with whom and how they connect?

The programme #GetConnected, Media, Culture and Society explores the skills of the future communication and PR professionals in a mediated world and aims to turn you into a smart connector in an international setting.

As the programme is being revised, please keep in mind changes may occur.

Facts and figures

The programme at a glance

Programme information

What to expect

About the programme

The programme #GetConnected has a strong focus on networks and the relation between media, culture and society.

With three other students you will form a community management team. You start building a community from scratch around a theme that you define yourselves. Once you have determined the theme you have to come up with a catchy name and you must design your logo, core values, corporate identity, etc. After you have established your community’s identity you have to do research and make a plan on how you are going to build an interesting and vibrant community. This plan forms the starting point for the actual community that will have members, will organise on- and offline activities and will fill the need for engagement and connectedness.


The knowledge you gain you assemble in an eMagazine/eGuide. The topics of the eMagazine/eGuide are already defined, your task is to translate the theory to the target audience of your eMagazine/eGuide.

Pressure Cookers

In addition you will be asked to implement your insights into several challenging assignments for a diverse range of clients. These so called Pressure Cookers will force you to come up with realistic and tangible solutions within a (very) short time frame. If realisable, some of these Pressure Cookers will be organised on external locations.


To experience how international organisations in the field of PR work, we will also take you on a fieldtrip to London. Next to visits to inspiring and innovative agencies and organisations, we will have plenty of time to get to know this amazing city.



This programme consists of 4 modules who are highly interactive and demand driven. So what can you expect?

  • There is a lot of group work. Together with 3 other students you will create a community. As a community you will write an eMagazine/eGuide and work on several cases where you will have limited time to come up with a solution (Pressure Cookers);
  • During the module ‘Skills’ you will follow different workshops to improve relevant skills. These skills are tested through individual and group assignments and are useful for your community and eMagazine/eGuide;
  • The programme also involves visits to innovative organisations and you will participate in an international educational trip.

Type of assessment

For the module The Connecting Consultants students have to work on several Pressure Cooker assignments and proof in a presentation the viability of their community, make an eMagazine/eGuide for the theoretical modules and make a written report and several assignment for the module Skills.

Learning outcomes

This programme is currently being revised. Learning outcomes will be announced as soon as possible.



Block 1

Block 2


After completing your exchange programme at Rotterdam University of Applied Sciences, you will receive a:

  • Transcript of records


An indication of the modules you can expect


Where you can find us
Foto van locatie Location

Wijnhaven 107

Wijnhaven 107 3011 WN Rotterdam

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