Facts and figures
The programme at a glancePart of School
Programme information
What to expectAbout the programme
The programme #GetConnected has roughly two tracks; communication about societal issues from an organisational and PR point of view, and bringing about change from the point of view of the grassroots, i.e. activist communities.
These two tracks are divided into 4 modules, eMagazine 1 and 2, Building a Community and Skills.
Building a Community
1. Community management
As the title of this module already indicates, you will work as a community manager during this programme. Together with three other students you will form a Community management team (CMT).
You start a community based on a theme related to a Sustainable Development Goal you are enthusiastic about (e.g. gender equality, clean oceans, zero hunger). You will do thorough research to understand your target audience and its needs. You define the name of you community, its goal and its corporate branding. You create a corporate visual story, fitting content and execute a guerilla marketing action to promote your community.
2. Workshops
You will participate in several workshops. In these workshops you have the opportunity to gain additional knowledge, inspiration and experiences to make your community successful.
Field trip (not mandatory)
To experience how international organisations in the field of PR work, we will also take you on a field trip to London. You will visit inspiring and innovative agencies and organisations, and meet students from our partner university while working together on a small assignment. Of course you will also have plenty of time to get to know this amazing city.
eMagazine part 1 and 2
During the programme you create an eMagazine in a team with 3 other students. You will write and design your eMagazine for PR professionals who want to gain more knowledge about activist communities and want to learn how to collaborate with them in order to consolidate their license to operate. The eMagazine spans two modules. Each module has its own theoretical framework and topics. The focus of the eMagazine modules is on the mutual influence of PR, media and activist communities.
Skills
This module serves to support the assignments of the other modules.
In order to create a visually appealing and interesting community platform and eMagazine, we are convinced you need specific skills.
These skills are:
- Write in correct English;
- create coherent and appealing designs.
Through workshops and consults on these specific topics we trust you will leverage the newly gained knowledge to produce a fantastic must-read eMagazine and create engagement with and compose dazzling content for your community.
Method
Building a Community
The first 4 weeks of the programme focus on starting a community. You will attend several theoretical and practical sessions in order to give you enough knowledge to build your community. After these four weeks you will keep on building the community by organising a guerilla marketing action to let the world know you exist and by making and posting content. Every week you have a consult with your supervisor to discuss the progress.
eMagazine part 1 and 2
Starting in week 5 you form a new team (so you get to know a lot of your classmates pretty well), the eMag team. With this team you prepare and give a weekly peer lecture about an assigned topic related to PR, activism and the media. This peer lecture is based on two academic papers which also form the basis for the 7 issues of the eMagazine that you write. Every week you have a consult with your supervisor during which you will receive feedback on the written issues.
Skills
InDesign
For eight weeks you will have an introductory InDesign course of two hours per week. During these lectures you will individually create a design for the eMagazine.
English
For the non-native speakers we offer a crash course English. An English grammar refreshment class and a Tips and Tricks workshop are planned, besides an individual consult about an article you have written.
Type of assessment
- Presentations
- Group assignments
- Individual assignments
For more information, see the seperate module descriptions on this page.
Learning outcomes
There are no overall learning outcomes for this exchange programme. Please find the learning outcomes for each module under the section Modules on this page.
Calendar
Awarding
After completing your exchange programme at Rotterdam University of Applied Sciences, you will receive a:
- Transcript of records
Modules
An indication of the modules you can expectSemester 1
-
The Network Society - eMagazine part 1 (6 ECTS)
The Network Society - eMagazine part 1 (6 ECTS)
Topics
- Introduction in community building
- PR and the Activist society
- Participatory Culture and the Network Society
- Activism and Civic Engagement
Learning materials
- Academic papers
Learning outcomes
At the end of this module you are able to:
- Conduct valid and reliable desk research to create substantiated content for the eMagazine.
- Select relevant and topical theories and best practices which you convert into in-depth and informative articles.
- Create an eMagazine with a clear attractive formats and cohesive content for the target audience.
- Convert the insights into applicable and comprehensible advice for the target audience in order to teach them how to engage with a community.
Type of assessment
Individual assessment of written articles for the issues of the eMagazine
Module code
CMIGET01T1
-
Interactive Communication in Networks - eMagazine part 2 (6 ECTS)
Interactive Communication in Networks - eMagazine part 2 (6 ECTS)
Topics
- Social media categorising & spreadability
- Behavioral change and Psychology
- What’s next?
Learning materials
Academic papers
Learning outcomes
At the end of this module you are able to:
- Conduct valid and reliable desk research to create substantiated content for the eMagazine.
- Select relevant and topical theories and best practices which you convert into in-depth and informative articles.
- Create an eMagazine with a clear attractive formats and cohesive content for the target audience.
- Convert the insights into applicable and comprehensible advice for the target audience in order to teach them how to engage with a community.
Type of assessment
Individual assessment of written articles for the issues of the eMagazine
Module code
CMIGET01T2
-
The Connecting Consultants - Building a Community (15 ECTS)
The Connecting Consultants - Building a Community (15 ECTS)
Topics
- Corporate Identity
- Research design
- Community strategy
- Content strategy
- Visual Storytelling
- Guerilla Marketing
- Intercultural Awareness
- Ethics
- Topical Advertising
- New technologies
Learning materials
Will be handed out during class.
Learning outcomes
At the end of this module you are able to:
Community Management
- Create fitting and attractive content for your community.
- Design and conduct reliable and valid research to test and improve the efficacy of your communication content.
- Demonstrate what the results of your communication actions were and how these contribute to the goals of the community.
- Bring about engagement and dialogue in your community.
- Prepare and execute a convincing and inspiring presentation.
- Deal constructively and effectively with critical questions.
Workshops
- Bring about engagement and dialogue with your communication advice.
- Analyse intercultural cooperation in projects and reflect on the required knowledge and skills needed for working in an intercultural team to create cohesion.
- Take into account ethical considerations when developing a communication advice.
- Reflect on the relation between media, culture and society by analysing street art relevant for your community.
- Create relevant topical content.
Type of assessment
Presentations and reports. These are all group assessments.
Module code
CMIGET02P1
-
Skills (3 ECTS)
Skills (3 ECTS)
Topics
- English
- InDesign
Learning materials
Adobe Indesign
Learning outcomes
At the end of this module you are able to:
- Write your articles in grammatically correct English and an attractive and right tone of voice.
- Create a visually appealing and fitting design in InDesign.
Type of assessment
- English: you will be individually assessed on one of the main articles you write for the eMagazine
- InDesign: you will be individually assessed on a design you created in InDesign for the eMagazine
Module code
CMIGET02V1
Practical matters
What you need to knowLocation
Where you can find us
