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    #GetConnected - Media, Culture and Society

    Exchange programme

    Believe in something, even if it means sacrificing everything. Just do it – Nike

    This campaign with Colin Kaepernick as the protagonist is considered to be one of the best examples when it comes to how organisation can take a stance on a political or social issue. It’s called brand activism and forms a new challenge for the PR professional. Many organisations keep quiet out of fear for being canceled by part of their stakeholders. But staying silent is also communicating something! People expect companies to speak up and address contentious issues. They expect companies to have an added value for society, a purpose. And in this mediatised world we are living in, these people have a strong voice.  

    In the networked society people can easily get connected and form a group of like minded people to challenge the status quo of an organisation. Activist communities and NGOs become bolder in addressing sensitive issues and subsequently putting pressure on companies to take a stand and act in a for them favourable way. As a future PR professional it is imperative to know how communities thrive, how they try to engage and change the behaviour of their target audience and how they can exert influence on the policy of an organisation.

    Purpose, brand activism, communities and behavioural change… Making the world a better place. That’s what the #GetConnected programme is all about.

    This programme is no longer available in our Spring semester.

    Facts and figures

    The programme at a glance

    Programme information

    What to expect

    Modules

    An indication of the modules you can expect

    Location

    Where you can find us

    Wijnhaven 107

    Wijnhaven 107 3011 WN Rotterdam

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