Learning outcomes

• Demonstrate in depth knowledge of a digital marketing topic of his/her choice, using academic sources, like journals, state-of-the-art marketing management books, online databases, etc. and examples of best practices;
• Share the newly acquired digital marketing knowledge with the other students in an attractive and effective manner;
• Understand the scope and practice of the digital marketing in the context of the business world;
• Relate digital marketing strategy to (multichannel)  marketing and business strategy;
• Analyze and evaluate the performance of the digital channels using analytical models and frameworks.
• Optimize the digital marketing multi-channels and omni-channels;

Learning outcomes

The student is able to:

• Prepare and give a workshop on a relevant topic that is related to the topics of the Digital Marketing course or the Digital Marketing Plan;
• Share the newly acquired digital marketing knowledge with the other students in an attractive and effective manner;
• Demonstrate analytical, critical and reflective skills in reference to the topics discussed in class;
• Communicate and defend your ideas or solution for a digital marketing issue and related marketing decisions to the assigned company professionally, fellow students and lecturers in an individual way as well as a team.

Learning outcomes

• Have a structured approach by for instance using diverse theoretical models, to tackle an international digital marketing management problem, which will lead to a value-delivering-solution, which is based on solid marketing research;
• Understand and apply the RACE digital framework for digital planning and setting digital strategies;
• Understand the 5s model and its implications on setting up strategic goals, objectives and KPIs;

Learning outcomes

• Develop digital marketing presence online and create successful communication plans and campaigns;
• Professionally communicate and defend your ideas or solution for a digital marketing issue and related marketing decisions to the assigned company, fellow students and lecturers in an individual way as well as a team;
• Have insight in marketing and digital marketing job positions and required knowledge, skills and other competencies;

Learning outcomes

The student is able to:

• Prepare and give a workshop on a relevant topic that is related to the topics of the Digital Marketing course or the Digital Marketing Plan;
• Share the newly acquired digital marketing knowledge with the other students in an attractive and effective manner;
• Demonstrate analytical, critical and reflective skills in reference to the topics discussed in class;
• Communicate and defend your ideas or solution for a digital marketing issue and related marketing decisions to the assigned company professionally, fellow students and lecturers in an individual way as well as a team.

Learning outcomes

• Design successful digital marketing strategies and marketing mixes, using the most recent digital marketing tools and techniques;
• Professionally communicate and defend your ideas or solution for a digital marketing issue and related marketing decisions to the assigned company, fellow students and lecturers in an individual way as well as a team;
• Demonstrate analytical, critical and reflective skills in reference to the topics discussed in class;
• Use creative (out-of-the-box) techniques in the approach, solutions and communication;
• Behave as professional marketing consultants, within the team as well as towards external companies;
• Work efficiently and effectively under significant time limitations, individually and in a team.