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    Nederlands

    Digital Marketing

    Exchange programme

    In this AI-driven Digital marketing minor you will explore a wide range of digital marketing topics and acquire hands-on digital marketing and AI skills by developing a personal digital portfolio, and a digital marketing strategy for a real company to (re)create its online performance, website and campaigns.

    The Digital Marketing Exchange programme (minor*) at Rotterdam Business School is designed to equip you with the knowledge and skills required to navigate the rapidly evolving digital landscape and harness the power of the internet and artificial intelligence (AI) for business success. You will gear yourself with a wide range of digital marketing knowledge and skills, both on strategic and application level.

    The minor is part of the International Business  programme, and it is offered to students across Rotterdam University of Applied Sciences, other higher education institutions in the Netherlands and partner institutions abroad. Exchange students are major part of the minor as well. This program has truly international participation and is taught entirely in English language.

    Throughout the program, you will have the opportunity to explore your interests and develop a personalized digital portfolio showcasing your expertise. You can select from a diverse range of individual assignments that will enhance your knowledge and enable you to apply various digital marketing and AI theories and tools. These possibilities include developing a personal portfolio website, exploring web design, blogging, engaging in social media marketing, venturing into SEM (SEO & SEA), crafting engaging content, mastering email marketing, prototyping digital solutions, immersing yourself in digital marketing simulations, conducting research projects, and more.  

    *Dutch students can follow a 30 ECTS specialisation as part of their study programme, this is called a "minor" in Dutch. To avoid confusion, be aware that this term is often used by the lecturers instead of exchange programme.   

    This programme is delivered 100% on location. Some lectures and guest lectures may take place online.

    Facts and figures

    The programme at a glance

    Programme information

    What to expect

    Subjects

    An indication of the subjects you can expect

    Location Kralingse Zoom

    Where you can find us

    Kralingse Zoom

    Kralingse Zoom 91 3063 ND Rotterdam

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