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Business & Society

Exchange programme

Are you ready to become a 21st century leader? In this world, the ability to influence and enthuse others with a corporate social vision is more important than ever. We believe that the most impactful leaders always weigh both sides: Business & Society.

During this programme we will teach you business and leadership skills and address social ills, like climate change. You will learn to lead with both caring and clear analysis. You will advance your individual goals and contribute to the local community. We also teach you to understand the ways that your success, in whatever role you pursue, is intertwined with the society you live in. In this programme we also encourage you to develop your ideas with regard to diversity & leadership, business strategies, sustainable business solutions & customer needs. Ideas you need to succeed in local and global organisations.

"The first step is to establish that something is possible; then probability will occur”- Elon Musk

You work in small international and multidisciplinary teams on solving cases for businesses and policy makers. Based on desk and field research and your classes which support the projects, you will be able to  present your own sustainable and competitive business ideas and concepts to the target audience. To develop your skills to successfully market & position an idea we included a case competition for one of the courses. All teams of the programme are participating in this competition. May the best team win!

Facts and figures

The programme at a glance

Programme information

What to expect

About the programme

There are 3 short team based project modules:

  • Business & Consumer Behavior of 4 weeks
  • Sustainable Business Innovation of 6 weeks
  • Business Strategy & Skills of 3 weeks

The projects will teach you in theory and in practice how businesses and policy makers work and what their success factors are in order to design your own ideas and strategies. You will have the opportunity to meet many innovative entrepreneurs and policy makers based in the multicultural and popular city Rotterdam.  

Besides these projects modules you will follow the two semester modules Society & Business Communication and Cultural Diversity & Leadership. 


The way we work within this programme:

  • Lectures
  • Assignments
  • Excursions
  • Individual & group work

Type of assessment

Presentations and in class or hand in assignments. There are no written exams. 

Learning outcomes

If you have successfully completed this exchange programme then you are able to:

  • Be a critical and creative marketing innovator; 
  • Be a global leader;
  • Work together in a multi-perspective context (International, intercultural);
  • Develop your intercultural proficiency level by taking control of your own learning process.


To be announced.


After completing your exchange programme at Rotterdam University of Applied Sciences, you will receive a:

  • Transcript of records


An indication of the subjects you can expect

Location Kralingse Zoom

Where you can find us
Foto van locatie Location Kralingse Zoom

Kralingse Zoom

Kralingse Zoom 91 3063 ND Rotterdam