The Willem de Kooning Academy offers contemporary and cutting edge art courses that complement changing, international practice. The outside world is no longer looking for the autonomous artist or thegraphic designer, but rather for people who possess a multitude of talents and skills and who look beyond the borders of their original discipline. These are ‘creating pioneers’. The speed and complexity of technological developments strongly influence contemporary and future professional practice. Our students will work both at local and at international levels with professionals from different disciplines in open and virtual settings.
We create the setting in which you can develop and broaden your interests. You can choose different ways of working, the type of assignment that suits your style of learning and how to develop your talent. The whole learning process may be different for each individual student, but the degrees that you earn are equal. You will attend theory classes that are appropriate to your level at the time and you will be part of an elective programme. It is important that you do not only choose a particular study programme – let’s say Design – and a major – let’s say Advertising – but also a professional role and a professional context with a corresponding internship and a minor programme.
The practices are compiled from a grouping of important themes and issues from the professional practice of artists, designers and teachers.
- Autonomous Practices
Finding a market for the products made from an individual’s artistic drive/motivation – Critical Studies, Public & Private, Digital Craft, Hacking.
- Social Practices
The use of one’s artistic ability to teach or emancipate others – Cultural Diversity, Sustainability, Open Design, Gamification.
- Commercial Practices
Carry out an assignment which achieves the objective of a client vis-à-vis a target group or market – New Frontiers, Branding, Data Design, Service Design.