Many multinationals and large businesses are leading the way. What lessons can smaller businesses learn from them? Moreover, a new breed of entrepreneurs is exploiting opportunities to tackle social and environmental issues as well as generate a profit, referred to as B-Corps. Are these opportunities only for start-ups or can existing businesses learn from them?
In this research area we explore questions such as: What lessons can SMEs learn from the experience of leaders? What steps should a smaller business take to become more sustainable? What new opportunities exist for smaller businesses to participate in the Circular Economy? What new business models can be developed either to rejuvenate existing businesses as well as fuel start-ups?