The European AI Regulation (AI Act) imposes strict requirements on AI systems, for example in terms of transparency, risk assessment and human oversight. For organisations, this means that AI applications must be not only technically sound, but also legally and ethically responsible. The ethical and social aspects of AI are therefore given ample attention in the approach of the master's programme at Rotterdam University of Applied Sciences. Peter Troxler (Research Professor exploring the Future of Working for Creating010 and Business Innovation research centres) and Inge Ploum (Principal Lecturer at CMI) will provide further insights on this subject. They are collaborating with the development team to ensure the successful launch of the master's programme.
From technology to meaningful application
Inge has stated that the master's programme was developed in response to the increasing impact of AI on business and organisations. “Artificial intelligence is a very influential technology. In the current climate of rapid development, organisations are finding it challenging to maintain pace. The question is not whether you should adopt AI, but how you can do so in a sustainable and humane way.”
International research indicates that only a small proportion of AI pilots in organisations deliver value. The development team has stated that this is often because AI is approached as a technical solution or goal in itself, detached from the broader context. “Many AI pilots encounter difficulties. Often, there is a lack of business acumen, with the wrong questions being asked and insufficient consideration given to the consequences for people,” says Peter.
The Master's programme in AI Translator has been developed to address this need by providing a practical and hands-on approach to training. Students will learn how to use AI responsibly within organisations. This includes privacy, handling stored data and deploying digital humans (e.g. AI avatars or virtual assistants). AI translators have the potential to bridge the gap between technological possibilities and social impact. These professionals take responsibility for AI transformations and ensure coherence and a shared vision. Peter's view is that it is preferable to have this expertise in-house rather than relying on temporary consultants.
Transdisciplinary and with professional practice in mind
The master's programme operates at the intersection of business and data/ICT, and it is primarily through its approach that it distinguishes itself. Utilising practical case studies, students will learn how to transform a technological issue into a solution that aligns with the organisation's needs. Peter's philosophy is that strength lies in doing. “We will adopt an interdisciplinary approach, with teams comprising professionals from diverse areas of expertise. This is consistent with the approach that has been adopted in practice. The core quality of higher education is working with organisations on realistic issues and making an immediate impact.”
The study programme is designed for professionals from a range of sectors, including government, healthcare, education and business. It is essential that students have prior experience of working in a context in which AI plays a role. Inge emphasises the importance of being able to intervene in one's own organisation. She provides an example: “In the healthcare sector, we consider the potential for AI-related applications in the design of treatment plans. In addition, we investigate the implications of such an application for the patient, the professional and the organisation. Students learn to assess AI within the broader context in which it must function.”
The Rotterdam profile: social sensitivity
AI Translator was developed within a national partnership of universities of applied sciences. The national collaboration was intensive, but also valuable. Peter stated that the objective was not to determine who is offering the most outstanding master's programme. “We collaborated closely to establish a single profile. While this approach requires time, it ultimately fosters a robust network of connections for ongoing collaboration.”
Despite the existence of a joint course profile, each university of applied sciences will introduce its own distinctive flavour to the master's programme. Rotterdam University of Applied Sciences prioritises design-oriented research and social sensitivity. As a bridge builder, you will liaise with different disciplines and stakeholders. You may find yourself in a meeting with a company's privacy expert, as well as an HRM advisor or a representative from the shop floor. It is also possible that you will be communicating with customers or patients on behalf of your organisation. The AI Translator is designed to handle differences between people, areas of expertise or organisations with sensitivity and respect, while facilitating communication.
Three professional roles
This social sensitivity is inextricably linked to design-oriented research. Students learn through practical experience how AI solutions influence complex systems. In such a rapidly changing field, an investigative and critically reflective attitude is essential. Peter explains: 'Our design-oriented approach means that we work iteratively and creatively, always in dialogue with those involved.'
During the master's programme, students are introduced to three related professional roles:
- Strategist: designing a vision and strategy for AI within organisations
- Advisor: advising on responsible and effective AI applications
- Change agent: guiding and securing change in practice
Linked to research, practice and our Strategic Agenda
The Master's programme involves several research groups, including Artificial Intelligence & Society (Maaike Harbers) and Future of Working (Peter Troxler). Professors and lecturers play an active role in learning communities, which bring together students, researchers, and professionals.
“From day one, we have worked to build a close-knit research and education community,” says Inge. “Professors remain involved as research experts and ensure connections with the professional field and international developments.” The professional field also contributes actively through a professional field committee. They advise on professional products and the level of assignments, and own the problem in case studies. This ensures that education remains relevant to practice.
The AI Translator master's programme aligns perfectly with the social challenges of Smart & Social City and Future-Proof Economy as set out in the Strategic Agenda. Ultimately, students contribute to responsible digital transformation. Additionally, the programme aligns well with the Lifelong Development ambition. In this context, Rotterdam University of Applied Sciences is developing programmes to retrain and upskill working adults. This enables us to respond to shortages in certain sectors, changes in the labour market, and the needs of society. Organisations can allow their employees to participate in the AI Translator Master's programme, for example. This can be done either individually or in groups.
On the way to the start
The first cohort of students will join AI-Translator in September 2026. Meanwhile, colleagues are working hard behind the scenes on further developing the programme. “Developing this master's programme was complex and sometimes involved us searching for solutions,” reflects the team. “But we are extremely proud of what we have achieved. This is exactly the type of study programme that suits higher professional education and the social issues of our time.”
More information about AI Translator will be available soon on HR.nl.