In this video, our lecturer Evelien Kranenburg will give you a short introduction to the course and what you can expect from it.
Can you answer this question?
Why is strong culture likely to have a greater influence on employees compared to weak culture?
Answer: Strong cultures - those in which the key values of an organization are deeply held and widely shared - have a greater influence on employees than weaker cultures. This is because the more the employees accept the organization’s key values and the greater their commitment to these values, the stronger the culture becomes. This in turn becomes a means for managers to plan, lead, organize, and control