“Call for Minors & Programmes: Looking for Project Partners!”

Do you know which risks your organization faces? Are you aware of how human behavior influences these risks?

Discover the risks within your organization and learn how human behavior affects them. In the Minor Risk Management & Behaviour, students help you tackle these and similar questions. Within the programme, students conduct interdisciplinary research on a wide range of organizational challenges. For example, in the past academic year, students supported an organization with managing cyber security, ensuring compliance with behavioral guidelines, and reducing fear and resistance to new (technological) developments.

What you can expect
One group of four students from different study programmes, jointly dedicating 1,680 hours to solving your challenge at graduation level.

What we ask
During the minor, there are three scheduled contact moments where we ask for your participation: the kick-off, the interim presentation, and the final presentation. In addition, we prefer that students spend at least one day per week at your location.

Interested?
Do you face similar challenges in the field of risk management and/or behavioral economics? Get in touch with us! No specific assignment, but still interested in our field? We are open to guest speakers, jury members, and other forms of collaboration.

If you are interested, please contact Amber de Koning.

The behavior of individuals plays a crucial role in the success or failure of goals within various transitions, which directly impact social objectives set by governments and institutions. The business sector can also pay more attention to this, as the choices individuals make result in desired or undesired behaviors.

The Minor Behavioural Economics for Change equips students with tools to directly influence the decision-making behavior of themselves, individuals, and groups. By collaborating with students from different study programmes, each trained in behavior change from a unique perspective, practical challenges are examined from multiple angles. Students learn how an individual moves from awareness change to actual behavior change, develop ideas for behavioral interventions, and gain skills to influence and persuade both target groups and other stakeholders to facilitate behavior change.

Start and End Dates

The Minor Behavioural Economics for Change runs from week 36 (September 1) to week 5 (January 26). From week 38 to week 2 (2026), students work on a case study with a practical assignment from an organization.

What We Ask

The Minor BEC is seeking organizations that are interested, from a societal perspective, in receiving advice on a behavioral challenge with a specific target group. Examples of possible questions include:

• How can we encourage people to vote?

• How can we get consumers to use water more efficiently?

• How can we encourage people to make more sustainable clothing choices?

Students follow a behavior design methodology, conducting research on the target group’s environment, designing a suitable behavioral intervention strategy, and testing it with the target group through prototyping. Students deliver a professional product in the form of an advisory report and a final presentation.

Collaboration with the Client

Students work in groups of approximately four on a practical case. As a client, you are invited to introduce the case at Rotterdam University of Applied Sciences, Kralingse Zoom campus. Experience shows that students will contact you during the first weeks for additional general information. Throughout the minor, students are expected to involve you, as a stakeholder, in their research, decision-making, and creating support for their recommendations. At the end of the minor, students are also evaluated on their ability to convincingly present the behavior change advice to you, the client.

What You Can Expect

From the Minor, we consider it especially important that you, as a client, are open to new insights in behavior design and respect the students’ curiosity and development. Key points to consider:

• Students are required to research the environment of a target group. This requires interaction with the target group.

• Students focus on researching and positively influencing behavior change. They are not working toward solving an organizational problem/challenge.

• The assignment must be framed within a societal context (people/planet). The Minor Behavioural Economics for Change aims to make the world a better place!

What the Client Gains

Because students collaborate across different disciplines (e.g., HRM, Commercial Economics, Social Work), you can expect a proposal approached from multiple perspectives. We hope to provide surprising insights on how you can use behavioral interventions to guide your target group toward desired behaviors and thereby contribute to improving society. This is not just theoretical advice — it includes tested prototypes demonstrating that the target group can indeed be influenced to adopt the desired behavior.

Interested?

If you are interested, please contact the Coordinator of the Minor Behavioural Economics for Change: Monique Pals.

Call to All Innovative Companies: Discover the Power of Digitalization with Our Talented Second-Year Business Administration Students!

Are you a company that wants to stay ahead in an increasingly digital world? Do you have challenges that you believe can be solved with the right mix of fresh ideas and technological innovation? Then this is your chance to participate in an exciting project that could shape the future of your business.

We — the Business Administration programme at Rotterdam Business School — are looking for companies interested in welcoming enthusiastic second-year students. These motivated students will dive deep into the core of your business to identify opportunities for improvement and growth. With a sharp eye for digitalization and change, they will develop innovative solutions to take your company to new heights.

What You Can Expect

• For each client, three classes (approximately 3 x 24 students) will work on the assignment.

• A fresh perspective on your business processes and challenges from the viewpoint of future professionals.

• Recommendations for digitalization initiatives that make your company more efficient, resilient, and/or competitive.

• Concrete plans for implementing digital solutions that add immediate value to your organization.

• The opportunity to benefit from the latest thinking and technological trends transforming the business world.

What We Ask

• A concrete assignment or challenge for students to work on.

• Company representation at the kick-off day during the week of September 8.

• Availability for one hour per week throughout the seven-week project (from September 8) to answer questions or review proposals.

• Presence during the hackathon in week 7, where students will build and present their prototypes.

Success Stories from Previous Years

• Students developed actionable proposals to better manage lead flow for a major trading company. Most of these recommendations have now been implemented.

• Students digitized the returns process for a large horticultural company, eliminating handwritten receipts. This minimized errors and enabled faster, more efficient customer service.

Interested?

Seize this opportunity to innovate and collaborate with the future leaders of the business world. Sign up now and let us help your company thrive in the digital age!

Contact: Justin Boers