The Start of His Entrepreneurial Journey
Ruben’s entrepreneurial journey began during his second year at university. The Startup Academy at Rotterdam Business School helped him refine his ideas and provided a safety net to fall back on. This allowed him to brainstorm with experts, receive feedback, and shape his plans. The support from Rotterdam Business School played a crucial role in the success of launching his own business.
“I received tailor-made education, and there was always room to follow my own path,” Ruben explains. Thanks to the feedback from his lecturers, he felt continuously challenged to take his company to the next level. This combination of challenge and freedom enabled him to act quickly and build his business in his own way.
Passion for Entrepreneurship and Customer Relations
Entrepreneurship runs in Ruben’s blood. As a true entrepreneur, he maintains an objective mindset that enables him to make strategic decisions and always act in the best interest of the company.
At Ruben’s company Fledlight, now known as Lichtbedrijf, everything revolves around taking the burden off the client. Ruben collaborates with major brands and technicians to successfully execute complex projects. His mission is to turn customers into genuine fans.
“Sometimes solutions seem obvious, yet no one is doing them — that’s where we make the difference,” Ruben explains.
Lichtbedrijf is not a traditional lighting wholesaler but a strategic partner for installers and business end-users. By combining high-quality lighting, smart technologies, and efficient logistics, Ruben helps clients complete projects faster, better, and more sustainably. Through a mix of personal contact and data analysis, he optimizes the customer journey and creates a unique experience.
Sustainability at the Core
Sustainability lies at the heart of the company — but for Ruben, it’s about building something that lasts. As he puts it: “Build to keep.” This means using energy responsibly, forming long-term relationships, and continuously setting new standards.
Through LED technology, Lichtbedrijf offers solutions that significantly reduce energy consumption. With strategic partnerships, the company helps installers and businesses work more efficiently and future-proof. Additionally, Ruben works on projects that reduce waste streams — benefiting not only the environment but also saving costs for his clients.
“If you consume less, you also need to generate less — it’s a win-win for everyone,” Ruben explains.
What Leadership Means to Ruben
Ruben’s leadership is defined by his drive and innovative mindset. His philosophy is clear: keep learning, dare to innovate, and always focus on impact. Although his company is currently in a growth phase, Ruben looks confidently toward the future.
With the rebranding to Lichtbedrijf and a strong focus on customer experience, innovation, and sustainability, Ruben is determined to inspire both clients and employees. His story is a great example of how RBS alumni are making an impact in the real world today.
The combination of his personal drive and ambition, along with the knowledge and support gained from RBS, has enabled Ruben to become a successful entrepreneur who contributes to a future-oriented and sustainable economy.