International Business - year 3: Specialisation Marketing

The KSAVE model (Knowledge, Skills, Attitude, Values and Ethics) has been chosen to structure the IB programme learning outcomes as described in the National Framework International Business (National Platform International Business, 2017). The KSAVE model distinguishes four domains:

1. Ways of Thinking,
2. Ways of Working,
3. Living in the World, and
4. Tools for Working & Management. 

The domains tell the story of the international business world.  They explain in what ways the IB student needs to think and to work, and which tools need to be mastered to add value to international business.

Integrated learning environment

We are convinced that an integrated curriculum enables students to better see connections between action and reaction. That’s why our curriculum shows you how actions are taken in one functional area impact other functional areas within a business, a quality that is so important in the business world. In traditional curricula, students experience courses as separate entities, which rarely come into contact with each other. Subject topics, assessments, and even teachers are often siloed within their own area of expertise. Consequently, it falls to you as a student to navigate this fragmented world and forge connections between disparate classes. In our new International Business (IB) programme, an integrated learning line curriculum has been chosen which makes connections between subject topics explicit and recreates the integrated world of business.

Type of assessment

• Individual assignments
• Presentations
• Group assignments 

If you have successfully completed this exchange programme then you are able to:

• Demonstrate the ability to produce a clear and concisely written research report that displays an advanced understanding of key concepts in international Law, Economics and Finance & Accounting that can support the development of strategic decisions for various (international) organisations.
• Demonstrate, in a thesis-structured, individual report, advanced International Business management skills in areas that will allow for the development of strategic goals and decision-making by an international-oriented

• Apply the Design Thinking methodology to develop some innovative solutions and help a real company grow.

The semester is divided into two blocks:

• 8 weeks of classes
• 1 exam week
• 1 resit exam week

The Fall semester:

• Starts at the end of August and is until the end of January.

• There is one week Fall break (in October) and two weeks of Christmas break.

The Spring semester:

• Starts end of January / beginning of February and is until the beginning of July.

  • The exact dates will be provided in the Acceptance letter and during the introduction.

• There is one week of Spring break (February) and one-week holiday end of April/beginning of May
  • The exact dates will be provided during the introduction.

After completing your exchange programme at Rotterdam University of Applied Sciences, you will receive a:

• Transcript of records

A masterclass-structure will be used.