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International Business - year 3: Specialisation Marketing

Exchange programme

The marketing specialisation is suitable for students who are eager to learn more about how companies market their products and services in different markets worldwide. After following this specialisation, students will be able to craft a proper marketing strategy based on the target group and design a successful marketing communication programme by applying contemporary tools.

In the specialisation Marketing, the student is prepared for future jobs as (digital) marketing manager, brand manager, marketing communications manager, business developer, entrepreneur and consultants. This is done by not only teaching the student classic marketing theories and best practices from well-established companies but also by practising the most contemporary methodologies like design thinking and lean start-up and by using the most modern marketing tools.

In year three the student will be given the opportunity to help a real company innovate from a marketing perspective. Hence, the student will act as a consultant for a client. The student will apply the Design Thinking methodology to develop some innovative solutions and help the company grow.

Next to the specialisation, there is a core International Business part as well. During the third year of the International Business programme, students learn about economic, legal and financial challenges in a dynamic international business environment. The specialisation includes business topics like brand management, marketing strategy, consumer behaviour, marketing communications, digital marketing, etc. Students have to demonstrate that they master the legal, economic and financial knowledge and skills required for their specialisation in Marketing. 

Facts and figures

The programme at a glance

Programme information

What to expect

About the programme

The KSAVE model (Knowledge, Skills, Attitude, Values and Ethics) has been chosen to structure the IB programme learning outcomes as described in the National Framework International Business (National Platform International Business, 2017). The KSAVE model distinguishes four domains:

  1. Ways of Thinking,
  2. Ways of Working,
  3. Living in the World, and
  4. Tools for Working & Management. 

The domains tell the story of the international business world.  They explain in what ways the IB student needs to think and to work, and which tools need to be mastered to add value to international business.


Integrated learning environment

We are convinced that an integrated curriculum enables students to better see connections between action and reaction. That’s why our curriculum shows you how actions are taken in one functional area impact other functional areas within a business, a quality that is so important in the business world. In traditional curricula, students experience courses as separate entities, which rarely come into contact with each other. Subject topics, assessments, and even teachers are often siloed within their own area of expertise. Consequently, it falls to you as a student to navigate this fragmented world and forge connections between disparate classes. In our new International Business (IB) programme, an integrated learning line curriculum has been chosen which makes connections between subject topics explicit and recreates the integrated world of business.

Type of assessment

  • Individual assignments
  • Presentations
  • Group assignments 

Learning outcomes

If you have successfully completed this exchange programme then you are able to:

  • Demonstrate the ability to produce a clear and concisely written research report that displays an advanced understanding of key concepts in international Law, Economics and Finance & Accounting that can support the development of strategic decisions for various (international) organisations.
  • Demonstrate, in a thesis-structured, individual report, advanced International Business management skills in areas that will allow for the development of strategic goals and decision-making by an international-oriented
  • Apply the Design Thinking methodology to develop some innovative solutions and help a real company grow.


The semester is divided into two blocks:

  • 8 weeks of classes
  • 1 exam week
  • 1 resit exam week

The Fall semester:

  • Starts at the end of August and is until the end of January.
  • There is one week Fall break (in October) and two weeks of Christmas break.

The Spring semester:

  • Starts end of January / beginning of February and is until the beginning of July.
    • The exact dates will be provided in the Acceptance letter and during the introduction.

  • There is one week of Spring break (February) and one-week holiday end of April/beginning of May
    • The exact dates will be provided during the introduction.


After completing your exchange programme at Rotterdam University of Applied Sciences, you will receive a:

  • Transcript of records

Other information

A masterclass-structure will be used.


An indication of the subjects you can expect

Location Kralingse Zoom

Where you can find us
Foto van locatie Location Kralingse Zoom

Kralingse Zoom

Kralingse Zoom 91 3063 ND Rotterdam

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