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Hey, good story! - Creative Branding and Management

Exchange progamme

Are you looking for an inspiring international experience that brings together branding, management and creativity? Creative Branding & Management offers you a practice-based 10-weeks programme in which your team will give a Rotterdam-based company advice on their branding.

You will work in a team with Dutch and other international students. During the programme you will take four courses which provide you with the theory needed to turn your branding project into a success.

Join our Playground

Creative Branding & Management is part of the study programme Creative Marketing & Sales. Creative Marketing & Sales is the perfect playground for future marketers who aim at a career in the creative industry. Creative ideas are everywhere, but the Creative Marketing & Sales student uses them to put innovating concepts or products on the market to turn them into money.

Why choose Creative Branding & Management?

You will strengthen your skills in developing creative concepts for Rotterdam-based (international) companies. You will be challenged to find innovating solutions in brand management, building on the identity and authenticity of the brand. While working on the project in a multicultural team of students, you will develop your cross-cultural skills. Furthermore you will enlarge your network in the international creative industry. In the theoretical courses, you will be stimulated to actively process the information and concepts, so that you deepen your understanding of the theory and will be ready to put it into practice.

Facts and figures

The programme at a glance

Programme structure

An overview of the study programme

Calendar Spring 2020

2 March 2020

Introduction activities + Start of programme

30 March 2020


11 May 2020


27 April 2020


18 May 2020

Resits + End of programme

25 May - 12 June 2020

The Game (optional for 8 ECTS)

N.B. Hey, good story! Is a 16 ECTS programme. However, if you are interested in putting everything you have learned into practice, you can stay for Confronteers, The Game. This is an 8 ECTS programme. In case you want to have more information about this option, please send an email to


An indication of the subjects you can expect

Location Kralingse Zoom

Where you can find us
Foto van locatie Location Kralingse Zoom

Kralingse Zoom

Kralingse Zoom 91 3063 ND Rotterdam

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