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International Business

International Business for Asia

Four-year bachelor in English, starts in September

International Business for Asia, part of the International Business programme, trains future managers who are well versed in all aspects of international business, with a special focus on Asia.

Doing business with Asia in the international market is an interesting but tough challenge. Many countries in Asia are becoming increasingly important trading partners. Therefore specialists are needed who are well equipped to take on this challenge. You will learn about the enormous diversity of other cultures and learn to deal with social and cultural differences in order to enter into trade relations with business partners worldwide.

Do you see your future in the world of international trade? You enjoy making new contacts. You are enterprising and can quickly and easily adapt to changing circumstances. Besides English you also want to learn Mandarin, Japanese or Indonesian. If so International Business for Asia (formerly known as Trade Management for Asia), could be for you. Besides concepts such as business strategy, marketing, economics, cross-cultural management and finance, you will also receive training in selling techniques and negotiation skills.

An International Business for Asia graduate is flexible and ready to travel extensively in positions entailing frequent international contact. In many cases your home base will be outside the Netherlands. The International Business for Asia programme perfectly caters to this aspect by offering students the opportunity to participate in exchange programmes and placements in Asia.

Other International Business profiles

International Business is an English-taught business study programme with an emphasis on international trade and commerce.

International Business for Asia is one of the four profiles (differentiations) of International Business. Choose your own profile to focus on the aspects of international business that suit you best. The other profiles are:

Whichever profile you choose, you may expect to join an international classroom with students from all over the world. From day one, you will be trained to be business minded, interculturally aware and to have an entrepreneurial attitude.

This programme is part of the Rotterdam Business School of Rotterdam University of Applied Sciences.

Attention! This programme was formerly known as Trade Management for Asia.

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Facts and figures

The programme at a glance

Programme structure

A view of the study programme

Vision on education

Everyone is welcome at the study programmes of Rotterdam University of Applied Sciences (Hogeschool Rotterdam). Students and lecturers all know each other and everyone is easy to find. Lecturers work very hard at guiding the students in their studies in a way that fits the student. This demands a sense of commitment and active participation. All of us shape our education.

Characteristic for the education of Rotterdam University of Applied Sciences is the attention that is paid to:

  • A solid theoretical foundation for your profession
  • Working in the professional practice
  • Your own professional identity

All these elements will be part of your study programme. Starting out the focus will be on your development and competencies, but then the professional practice will be introduced as well. You will learn to handle actual issues of the professional practice together with other students, lecturers, applied researchers, and professionals. At the start you will also receive plenty of guidance from your lecturer, but later you will work in a much more independent manner. During your studies you will learn a lot about yourself and discover your unique qualities as a professional.

First year

The first year is intended as an introduction to the study programme and profession. In the first semester you will work on projects that focus on “Doing Business in Asia” and finding a Dutch market for Asian products. In the third quarter you will carry out a practical assignment whereby you analyse an existing company with regard to management and organisational aspects. You finish the year with setting up a virtual Trade Company in which you compete with other groups of students.

After your first year

In the second year you start and run your own international company, together with your fellow students. In the third quarter you liquidate this company; if all goes well, with a profit. You will also complete a preliminary placement in the fourth quarter. The third year is devoted to Export Marketing and a half year studying abroad after which you will stay abroad to complete a placement. The last half year of your training will be spent on your graduation project at a company doing business with Asia.

Electives and support


During your studies, you can choose several elective subjects. This gives you the opportunity to look beyond the boundaries of your own study programme and to give substance to your specific learning needs. Part of the programme is a placement in a company of your choice. Through a specialisation in the main phase of studies, you choose a specific profile that allows you to differentiate yourself. With your graduation assignment you give a personal touch to your education.


Every student is unique and has his own ideas about what he wants to achieve during his studies. We will support you by making you aware of your abilities, opportunities and challenges. Sometimes, during or even before the start of your study programme it becomes clear that you are struggling with a particular subject. It will be useful to brush up your knowledge in that area. As a student you will be assigned a coach (a lecturer) who will guide you and who will monitor your progress. It is also possible to ask for a peer coach, a senior student who trains younger year students.

Studying with a disability

If you have a disability and therefore require some extra facilities, we offer various options (information in Dutch).


In the first half of the third year, you will follow a specialisation: Exporting to Asia. You will provide advice to a company wishing to export to Asia. The study programme will help you on your way with subjects such as law, strategic marketing and industry analysis.


In the fourth year of the programme you do a placement in the country of the Asian language of your choice.

International opportunities

Do you have the courage to explore new horizons ? The International Business for Asia programme has two compulsory semesters abroad . In the third year, you study a semester at a partner school and in the fourth year you do a placement. In the first two years of the programme you take part in many projects, either abroad and/or in cooperation with international companies.

Fast track

Aside from the regular four-year programme, International Business for Asia offers a three-year learning track specifically for students with previous education at Dutch pre-university level (VWO) or a similar foreign diploma.

For this three-year Fast Track, the programmes International Business & Management, International Business & Languages, International Business for Asia and International Business & Supply Chain Management work together, resulting in mixed classes. The Fast Track programme consists of intensive English-taught courses, in which theory is discussed in the context of the business practice.


An indication of the subjects you can expect

Type of education

Structure of the study programme
4 days classes per week
18 self-study hours per week

After your study programme

Possibilities after your studies

After your graduation

After completion of your studies, you will receive your Bachelor of Business Administration (BBA) degree. You will also receive a supplement: a DS-label. With this English document, you can show the value of your degree abroad when you apply for further study or when you look for a job.

If you participate in the honours programme, you will also receive an honours degree.

Career opportunities

The trade manager focusing on Asia is a management professional who works mostly with commercial responsibilities. The activities take place within companies, institutions and institutes or governments in Asia, or in fact anywhere where they will be responsible for dealing with Asia or with certain Asian countries or regions.
Upon successful completion of this study programme the trade manager focused on Asia may be self-employed or may hold one of the following positions in the business world:

  • Regional Manager
  • Export or Import Manager
  • Sales Manager/Commercial Manager
  • Account Manager
  • Government Function (embassy, consulate, Ministry of Foreign Affairs,
  • Ministry of Economic Affairs)
  • Consultant/Advisor

The main problem areas which the trade manager focusing on Asia will deal with may vary from country to country but often include: dealing with language and cultural differences, decision-making in negotiations (culture, values/norms), dealing with local business partners (expectations, type of management, investments and risks), logistical bottlenecks in trade over long distances or problems with the quality of processes and products due to different cultural concepts.


Continue your studies

Many students start working after finishing their bachelor studies. However you may also choose to continue your studies at Master level. For example our Masters in Finance and Accounting, Consultancy and Entrepreneurship or International Supply Chain Management.


Where you can find us
Foto van locatie Location


Posthumalaan 120 3072 AG Rotterdam

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