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International Business

International Business & Management

Four-year bachelor in English, starts in September

International Business & Management, part of the International Business programme, will prepare you for a challenging management career in international business.

Have you ever wondered how Ikea manages to perform so profitably in over 40 countries? Or why Starbucks is so popular? Do you want to know the differences in regional markets? For example, why McDonald's offers the McKroket in The Netherlands, Curaçao and Belgium yet nowhere else in the world?

If you’re interested in business, and especially the inner workings of companies that operate internationally, International Business & Management is the programme for you. By studying aspects of marketing, operations, finance, economics and (project)management, you will learn how to map the interests of a company or organisation and translate them into goals and plans.

Study French, Spanish, German, Russian or Dutch for non-Dutch (next to English) and become equipped to do business with business partners from different cultural backgrounds. Travel to Los Angeles for an international project, work for a company in London during your (work)placement, study abroad at one of our partner universities in France or write your thesis for a company in China. In short, at International Business & Management you will be trained in an international study environment that prepares you for management positions at companies anywhere in the world.

Other International Business profiles

International Business is an English-taught business study programme with an emphasis on international trade and commerce.

International Business & Management is one of the four profiles (differentiations) of International Business. Choose your own profile to focus on the aspects of international business that suit you best. The other profiles are:

Whichever profile you choose, you may expect to join an international classroom with students from all over the world. From day one, you will be trained to be business minded, interculturally aware and to have an entrepreneurial attitude.

This programme is part of the Rotterdam Business School of Rotterdam University of Applied Sciences.

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Facts and figures

The programme at a glance

Programme structure

A view of the study programme

Vision on education

Everyone is welcome at the study programmes of Rotterdam University of Applied Sciences (Hogeschool Rotterdam). Students and lecturers all know each other and everyone is easy to find. Lecturers work very hard at guiding the students in their studies in a way that fits the student. This demands a sense of commitment and active participation. All of us shape our education.

Characteristic for the education of Rotterdam University of Applied Sciences is the attention that is paid to:

  • A solid theoretical foundation for your profession
  • Working in the professional practice
  • Your own professional identity

All these elements will be part of your study programme. Starting out the focus will be on your development and competencies, but then the professional practice will be introduced as well. You will learn to handle actual issues of the professional practice together with other students, lecturers, applied researchers, and professionals. At the start you will also receive plenty of guidance from your lecturer, but later you will work in a much more independent manner. During your studies you will learn a lot about yourself and discover your unique qualities as a professional.

First year

During your first year you start to understand the international business world and the place organisations have in it. You will become acquainted with all aspects of business from its external and internal environment. For example, you will learn how the Paris climate change agreement affects international business activities in The Netherlands.

Because nothing in business ever stands on its own (entering a new market is not possible without proper financial resources), the courses you will follow are not stand-alone items. All theoretical courses are large integrated modules where marketing themes, aspects of finance and operations and elements of economics all work together as they would in a business setting.

The first year is divided into 5 blocks all of which focus on a specific theme. The fifth block, Business Models, is where everything you’ve learned in year 1 comes together. You will use the Business Model Canvas as a tool to answer questions like ‘what does a company do, actually?’ ‘Who are their main partners?’ ‘What value do they provide their customers?’ (and more) and experience how the various elements of a business are linked and influence each other.

After the first year

Year 2

Your studies are taken to the next level. Where you first learned the theory of macro-economics or supply chain management you will now have to start analysing venture strategies, mapping out the management of organisations and people, making recommendations for a company’s e-business opportunities and conduct research on how to increase sustainability.

You can take part in an international project and work on a real-life business assignment for an international company. For this project you will have the opportunity to travel abroad to Los Angeles, Taiwan, Berlin or Barcelona (amongst others) and do research for your project.

Year 3

During the third year you will spend a semester on work placement either at an international company in the Netherlands or you can travel abroad. The placement will offer you the chance to sample working in the field of your interest, learn about business etiquette and intercultural communication, and of course test the knowledge and skills you’ve mastered so far.

Year 4

In the last year of the programme you follow a chosen minor. By focussing in-depth on one specific aspect of your profession or by broadening your horizon through examining terrains bordering your own profession, you can significantly improve your chances on the labour market. You conclude the International Business & Management programme with your thesis, in which you will conduct research to resolve a practicebased issue for an international organisation.

Electives and support


During your studies, you can choose several elective subjects. This gives you the opportunity to look beyond the boundaries of your own study programme and to give substance to your specific learning needs. Part of the programme is a placement in a company of your choice. Through a specialisation in the main phase of studies, you choose a specific profile that allows you to differentiate yourself. With your graduation assignment you give a personal touch to your education.


Every student is unique and has his own ideas about what he wants to achieve during his studies. We will support you by making you aware of your abilities, opportunities and challenges. Sometimes, during or even before the start of your study programme it becomes clear that you are struggling with a particular subject. It will be useful to brush up your knowledge in that area. As a student you will be assigned a coach (a lecturer) who will guide you and who will monitor your progress. It is also possible to ask for a peer coach, a senior student who trains younger year students.

Studying with a disability

If you have a disability and therefore require some extra facilities, we offer various options (information in Dutch).


Many students choose to gain working experience abroad in a placement. However, it is also possible to take a placement in the Netherlands, preferably in an international company.

Watch the video below to find out how Niels de Griff experienced his third-year placement at the European Forest Institute in Malaysia.


In the last phase of your studies, you can choose a minor, to specialize in a field of your choice.

Find some examples of minors

Fast track

Aside from the regular four-year programme, International Business & Management offers a three-year learning track specifically for students with previous education at Dutch pre-university level (VWO) or a similar foreign diploma.

For this three-year Fast Track, the programmes International Business & Management, International Business & Languages, International Business for Asia and International Business & Supply Chain Management work together, resulting in mixed classes. The Fast Track programme consists of intensive English-taught courses, in which theory is discussed in the context of the business practice.


An indication of the subjects you can expect

Type of education

Structure of the study programme
5 days classes per week
20 self-study hours per week
5 days classes per week
20 self-study hours per week

After your study programme

Possibilities after your studies

After your graduation

After completion of your studies, you will receive your Bachelor of Business Administration (BBA) degree. You will also receive a supplement: a DS-label. With this English document, you can show the value of your degree abroad when you apply for further study or when you look for a job.

If you participate in the honours programme, you will also receive an honours degree.

Career opportunities

International Business & Management graduates have a solid foundation in all elements of managing a business and are able to navigate between the various business areas of an organisation. In line with 21st-century skills, graduates are competent in intercultural leadership, critical thinking, and intercultural sensitivity, in executing international projects while working in groups, and conducting business research. Our graduates work in an international business environment in various industries on a general management level, or in business areas such as (digital) marketing, sales, financial services or logistics management.

Continue your studies

Many students start working after finishing their bachelor studies. However you may also choose to continue your studies at Master level. For example


Where you can find us
Foto van locatie Location


Posthumalaan 120 3072 AG Rotterdam

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