Facts and figures
The programme at a glancePart of School
Programme structure
A view of the study programmeProgramme
An intensive, two-week course, in which students will acquire a deeper understanding of the professional world of Sports Marketing in the 21st century. The Bootcamp will immerse the participants into the world of digital sponsorship activation by using a hands-on approach with a real-life case study. The knowledge and skills needed for this case study will be taught through masterclasses such as Branding & Sponsoring, Storytelling and Media & New Technology, as well as by guest lectures and inspiration sessions led by top professionals in the field.
Framework of project
- Real life client: leading Dutch commercial organisation
- Real problems (creating sponsorship activation to convince potential sponsor object)
- Real solutions (perfect match to create more value for target audiences)
- Real deliverable(s): MT meeting insights, website with movie/contentcalendar/visuals
Workshop skills
- SCRUM project management tool
- Movie editing
- Action Type (theory and practical)
- Presentation skills
Assignment
- End Goal: Workable concept for sponsor to convince potential sponsor object
- Via (week 1): Understanding parties and discovering the need for insights and connections
- Via (week 2): Creating new partnerships / creating value through digital sponsorship activations
Deliverables
Week 1
- Insights client and potential sponsor object
- Storyline based on insights
- How: Report to Management Team client
Week 2
- Website
- Detailed storyline with 3H moments/content
- Content calendar
- Movie on sponsorship activation
- How: Presenting website to jury/client
Subjects
An indication of the subjects you can expectSubjects you can expect
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Branding & Sponsoring
Branding & Sponsoring
An insight in how to make the perfect fit between a sponsor and a sponsor object. How to activate a sponsorship and how to connect and increase value for both parties.
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Neuromarketing & Big Data
Neuromarketing & Big Data
Learn how you can influence people’s behavior in their decision making process and improve the effectiveness of your sponsorship campagne. Furthermore learn about the value of data and fanbase marketing and how to apply this to your activation.
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Content Marketing & Storytelling
Content Marketing & Storytelling
We will teach you how to create a storyline from your sponsorship concept and how you come up with a content strategy that will be rolled out and carefully planned using a content calendar.
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Media & New Technology
Media & New Technology
Get acquainted with the newest online tools to help to get your sponsorship message across to your target audience. Take into account that intellectual ownership is protected by law and that you can’t simply post anything you like on social media.
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Presentation Skills
Presentation Skills
During this workshop you will get a chance to practice with tips and tricks that will help you get across your message stronger towards your audience. This out-of-the-box approach will give you some valuable and useful new tools.
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SCRUM and BMC
SCRUM and BMC
You will learn how to work with two of the leading management and business model tools today. Work more efficient and effective with your team and discover a new way to analyze a company’s value proposition.
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Action Type
Action Type
Personal development is high on our agenda. Discover things about your personality, strengths and weaknesses that are embedded in your physical self. World class athletes and business leaders are discovering Action Type and are using it to reach the next level.
After your short course
Certificate
Students who successfully complete the course are awarded by an official certificate of Rotterdam University of Applied Sciences and receive 6 EC.
Practical information
What you need to knowLocation
Where you can find us